Petro-Hunt Looked for Upside Potential

Strategic Visions, Merger Actions

Small independents also have chosen an acquisitions strategy to achieve steady growth.

Dallas-based Petro-Hunt used acquisition enhancement as a means for growth during the early- and mid- 1990s. The firm looked for properties with upside potential that included behind pipe zones or additional drilling opportunities in shallower, deeper flank reservoirs.

When the company was started, management built an investment portfolio based on three criteria:

  • Utilize company strengths (which at that time were operational).
  • Provide immediate cash flow.
  • Contain little or no risk.

"Drilling did not fit into that picture, so acquisitions became the focus," said Bill Fairhurst, chief geologist and exploration manager for Petro-Hunt. "Each acquisition was subjected to a rigorous process from day one that keyed on operational engineering and streamlined accounting.

"Our philosophy is that if you can't make an acquisition more profitable in the first six months you probably made a bad acquisition."

Fairhurst recently did a study of public companies and found that large independents and a select group of small and mid-sized independents are doing the best job of replacing reserves through exploration and development drilling at low finding and development costs.

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Small independents also have chosen an acquisitions strategy to achieve steady growth.

Dallas-based Petro-Hunt used acquisition enhancement as a means for growth during the early- and mid- 1990s. The firm looked for properties with upside potential that included behind pipe zones or additional drilling opportunities in shallower, deeper flank reservoirs.

When the company was started, management built an investment portfolio based on three criteria:

  • Utilize company strengths (which at that time were operational).
  • Provide immediate cash flow.
  • Contain little or no risk.

"Drilling did not fit into that picture, so acquisitions became the focus," said Bill Fairhurst, chief geologist and exploration manager for Petro-Hunt. "Each acquisition was subjected to a rigorous process from day one that keyed on operational engineering and streamlined accounting.

"Our philosophy is that if you can't make an acquisition more profitable in the first six months you probably made a bad acquisition."

Fairhurst recently did a study of public companies and found that large independents and a select group of small and mid-sized independents are doing the best job of replacing reserves through exploration and development drilling at low finding and development costs.

"These firms have been able to use their organizational advantages to be successful," Fairhurst said. "They have employed their resources, expertise, technology and flexibility to rapidly exploit trends in regions where they formerly had to compete with multi-nationals and integrated companies.

"Today these companies are reaping the greatest benefit from these niches left by the major oil companies," he continued. "We felt we could learn from what other companies were doing."

Fairhurst studied the industry's most successful companies in the area of reserve replacement. The common denominators were:

  • Enough size to take advantage of the opportunities left behind by majors.
  • Enough flexibility to move quickly to maximize those opportunities.

"Many of these companies have been so successful they are becoming attractive acquisition targets of major oil companies who are attempting to rediscover domestic opportunities," he said.

The Key: Technology

By the mid-1990s Petro-Hunt had grown sufficiently through its initial strategy that capital was available for a significant drilling program focused on low risk, infill or development and exploitation targets.

By 1997 the company had achieved over 100 percent production replacement through this low-risk drilling and enhanced production, and in the late 1990s exploration was added to the firm's business strategy.

"Through every phase of our growth, technology has been a key ingredient," Fairhurst said. "Technological considerations always have been part of the decision process in looking at acquisitions, drilling targets or exploration opportunities."

He sited several examples in which Petro-Hunt applied strong operational engineering experience and state-of-the- art technology to significantly enhance property acquisitions.

One was a property in south Texas that at the time of its acquisition from an integrated oil company was producing just under five million cubic feet of gas a day -- but was holding 14,000 net acres.

A 3-D seismic program had been shot over the acreage, but the previous owner had never interpreted it.

"We applied the best processing and interpretation technology available at the time to the 3-D seismic and identified 12 new drilling targets," Fairhurst said. "Eleven of those wells were successful, and today that field is producing 50 million cubic feet of gas a day -- a tenfold increase from 3-D seismic that already existed."

Mapping Their Way

Computer mapping and geostatistics technology was the key to another acquisition in the East Texas Basin -- a field, discovered in 1948, that was producing just 1,500 barrels of oil a day when Petro-Hunt acquired the property.

"The field had been treated as a simple dome and a single reservoir unit for the previous 50 years, but our geologists looked at the data available and felt there were actually seven genetically related producing units, with sub-facies in each of those seven units," Fairhurst said.

The firm's geoscientists mapped all those sub-facies using computer technology and generated a geostatistical model that eliminated the need for expensive reservoir simulation. The entire process took less than a month.

As a result, Petro-Hunt drilled several new wells -- all of which had better production components than the existing wells. One well came in at 6,000 barrels of oil a day.

Petro-Hunt acquired a four-well field in the Williston Basin that was producing in a thin, high-porosity but low permeability zone.

"We went into each of the existing well bores and drilled horizontal legs and drilled one new horizontal well," he said.

One of the re-entered wells was the first quadrilateral in North Dakota -- and the longest total length horizontal drilled at that time. Horizontal technology increased production at the field 350 percent, and the estimated ultimate recoverable reserves doubled.

"Petro-Hunt management has always kept a clear understanding of the firm's business strategy, and grown the firm within those parameters," Fairhurst said. "Acquisitions have been a vital part of the company's growth, but managing the criteria for those acquisitions and immediately enhancing the operational and accounting aspects of the new properties was the key to our success."

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