Value Proposition An Attainable Goal

WANTED: Highly skilled geoscientist

WANTED: Highly skilled geoscientist with broad understanding of geology, geophysics, petrophysics and reservoir engineering. Experience in time-lapse and multi-component seismic, reservoir modeling and visualization, designer wells, high resolution seismic processing, rock analysis and geological modeling. Should be able to use all of the tools in the toolbox yet understand the underlying science and rationale behind their use.

Am I qualified for the above job? No way.

However, I did commit to my current job with AAPG, and my promise to carry out the theme of "Value, Value, Value." This involves undertaking a "Value Proposition for AAPG."

The stakeholders include all classes of members, companies, educational institutions, government bodies, regulatory agencies — and possibly others.

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WANTED: Highly skilled geoscientist with broad understanding of geology, geophysics, petrophysics and reservoir engineering. Experience in time-lapse and multi-component seismic, reservoir modeling and visualization, designer wells, high resolution seismic processing, rock analysis and geological modeling. Should be able to use all of the tools in the toolbox yet understand the underlying science and rationale behind their use.

Am I qualified for the above job? No way.

However, I did commit to my current job with AAPG, and my promise to carry out the theme of "Value, Value, Value." This involves undertaking a "Value Proposition for AAPG."

The stakeholders include all classes of members, companies, educational institutions, government bodies, regulatory agencies — and possibly others.

Clarifying and capturing the services and benefits desired by the stakeholders is what I call the "Value Proposition."

Wow! Is this possible? Absolutely.

I thought I was thoroughly familiar with AAPG governance, activities and services when I began this past year as president-elect. Not even close. Under Robbie Gries, the Executive Committee and the able leadership of Executive Director Rick Fritz, member services have increased greatly.

I promise to continue these initiatives — and add to the pile.

Over time, geoscientists will choose to be associated with AAPG in direct proportion to the benefits they feel that they derive from membership. Ease of access and quality of services and benefits are primary factors in this perception, and are controllable.

My challenge is to communicate to you what I believe to be a given — that it will be difficult for you to have a successful career in geology, or any of its subsets, without AAPG.

To borrow from another source, don't leave home without your membership card.

In future columns and everywhere I go, you will be hearing from me about these services and benefits. You will be amazed by how much AAPG has to offer.


Very important item: We really pulled it off last year — APPEX that is — and this year's Prospect and Property Expo staged by AAPG, SIPES and the Houston Geological Society should be twice bigger and better.

This event — a shining example of a valuable service provided by your Association — is set for Aug. 27-29 at the George R. Brown Convention Center in Houston.

This is a last minute reminder, however, to register as a viewer or exhibitor. The deadline is August 2. Just being there for the networking and learning experience is valuable, even if you are not buying or selling.


Oh, yes!! Mortals need not apply to the position stated above, but should take advantage of AAPG membership, if you have not already done so.

A corollary: Some things seem impossible to accomplish, but a Value Proposition for AAPG is not one of them.

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